John Burroughs is fed up. After a brain snap leads him to get fired from advertising firm Nitros Oxide, John is forced to freelance from CR-8 Space, a shared working space run by old school buddy Danny Young. Here he is forced to do unfulfilling advertising work for urban developers and real estate agents in order to make rent.
Danny meanwhile plans to follow his dream and start Doggy Style, a fitness/dog cafe which he believes will lead to him “banging heaps of chicks”.
As Danny and John struggle to survive and ultimately make it in the city, hipsters continue to be killed in broad daylight and the local Valley cops worry there may be a serial killer on the loose.